I worked at Shift Digital as a Senior Digital Consultant on the TDDS (Toyota Dealer Digital Solutions) team.
I started when the program first launched, and became the project manager for 35 different dealer accounts. I managed the construction of the sites by collaborating with third party providers to ensure all program requirements were met and delivered in a timely manner.
Every month I audit 35+ dealership websites to ensure client compliance standards are continually met. In addition to checking for compliance, I would examine each site to provide feedback from a consumer standpoint. Feedback and suggestions were shared with clients each month to improve websites.
I started when the program first launched, and took notes on every change and process that came into being. Later, I used my own personal resources, along with the scattered team resources, to create the TDDS program training manual. Every process, resource, and rule was added for my team's reference. I constantly maintained it by updating daily to ensure a constant state of accuracy.
I updated websites on a regular basis, including asset uploads, custom content, page creation, and navigation updates. To do so, I learned to navigate the back-end of various website providers.
As a personal website assistant, I was available to help dealers with custom creative requests. This included the creation of banners, logos, specials, custom web pages, and popups. Below I have a few examples in the image carousel.
I was responsible for helping dealers access and understand their monthly website analytics. This insight was used for decision making while working to achieve peak website performance.
I became one of my teams residential billing experts. I assisted with the creation of billing resources, became a point of contact for escalated billing issues, monitored our teams internal billing inbox, and worked with higher management to close out old invoices. I also utilized Netsuite to pull invoices and research billing issues.
As the Housekeeping & Operations Subject Matter Expert (SME), I created and conducted a portion of our new hire training. In addition to training, I volunteered to become a new hire Insider (a teammate who mentors a new employee as they adjust to the new work environment).
I built and maintained relationships with 35+ Toyota dealerships, along with the Toyota representative working in my designated region.
Our team used Salesforce as our Customer Relationship Management (CRM) system. This was used to track accounts, users, and cases.
"I have had the pleasure of working with Danielle for about two years at Shift Digital, and was her direct supervisor in 2019 and 2020.
During Danielle’s employment at Shift, she supported the launch of the company’s largest OEM Dealer Digital Programs. Her role involved a lot of project management skills during the launch, and transitioned to a digital consultant being the front-facing support of our OEM clients and dealerships. She distinguished herself by being incredibly detail oriented and was very resourceful.
Danielle received a lot of recognition from her peers, managers, and clients. She was also responsible for the development and maintenance of the training content for our entire team and ensured all prevalent information was kept up to date. Her efforts contributed to a knowledge base that is still being utilized by a team of 40+ individuals.
While we were very saddened about Danielle’s departure, I wish her the greatest success in her future endeavors and I am confident in her abilities for a role she chooses to pursue. "
"If you look up “organized” in the dictionary you will most likely see a picture of Danielle. Danielle created, and continues to update, the Toyota team’s OneNote of processes, which houses all information regarding the Toyota Dealer Digital Solutions program. Along with being an expert in organization, Danielle is very knowledgeable about the TDDS program, having an answer for nearly everything during our daily team calls, which makes Danielle a very reliable resource to our PDA team. I admire that Danielle is inquisitive about the program and is always looking for ways to enhance processes. Thank you for everything you do, Danielle"
"Hey Danielle - Just wanted to let you know that Matt Kellogg has been talking so highly about you the past couple of minutes while I’m in the car with Kevin.
He thinks you do such a great job and you always do what you say you’re going to do. Always nice to hear the recognition, so I wanted to share."
Compliant dealership logo created for the TDDS 2.0 program launch
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